B2B Email Marketing – 10 Signals It’s Time To Validate
Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential...
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Happy Animations to All, and to All a Good GIF!
We expected to see some creative animations this holiday season because so much rides on email creativity this time of year. As you will see from the examples in the next section, we weren’t...
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Holiday Email Marketing: Stress-Test Your Mobile Experience
The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience...
View Article5 Steps for Maximizing your Multi-Channel Holiday Marketing Campaign
Now that the summer is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your...
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3 Quick Email Opt-in Fixes to Keep Coal Out of Your Stocking This Holiday Season
How you fared with St. Nick often predicted what your Christmas gift haul would look like, but you had a few weeks to shape up. Similarly, the Black Friday-Cyber Monday madness is an excellent stress...
View ArticleThe Cost of Doing Nothing – Ignoring Email Validation is a Losing Proposition
As an email marketer, you know your email marketing program is only as good as your email list. It doesn’t matter how much you spend on technology like your ESP, real-time automation or pre-send...
View Article2021’s Holiday Message From Our CEO, Tom Burke
In my holiday letter a year ago, I hoped that in 2021 we’d be seeing each other in the office and at trade shows. That has not yet come to pass, so I am especially grateful for the significant...
View ArticleNew Year’s Resolutions for Email Marketers
We want to wish all of our FreshPerspectives readers a happy, healthy, and prosperous 2022! As we close out 2021, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re...
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5 Data-Driven Resolutions for a Great Email Year in 2022
As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why...
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Turning Subscribers into Loyalists, Part 2 – the Empathy Connection
In my first Only Influencers post, 8 Tips to Turn Subscribers into Loyalists, I shared tactical advice on how to use the power of email to help your subscribers become loyal customers. Each tip is...
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